The overburdening of city transport systems is becoming an increasing challenge. But before cities can take definitive action they need to gather precise traffic data. This is often very time consuming and expensive. A study by the Fraunhofer Institute for Industrial Engineering IAO in cooperation with Telefónica NEXT and the data analysis specialist, Teralytics, have found that mobile network data can make a positive contribution to transport planning.
Analyses were carried out for the city of Stuttgart with the help of anonymised and aggregated mobile network data, which provide detailed insights into the actual travel behaviour of Stuttgart residents. This gives an idea of the data’s potential.
In Telefónica Germany’s normal operation, mobile network data is generated by over 44 million customers. This happens when mobile phones communicate with mobile cell sites when using the internet or making calls. This data is anonymised via a three-step process, which is certified by the TÜV, so that it is no longer possible to draw conclusions back to individual persons. With “Advanced Data Analytics”, the new Telefónica company, Telefónica NEXT, is eyeing the social and economic advantage that can be obtained from analysing such large, anonymised and aggregated volumes of data.
By assigning a mobile phone to the mobile cell sites, anonymised flows of movement can be calculated that represent around half the population of Germany. The central question of the study carried out was what added value for transport planning and what potential uses these flows of movement offer.
“We face major challenges regarding transport planning, especially in urban areas. When used right, digital solutions can provide an important contribution for everyone’s benefit. We need to open the data treasure chest for this. We are very pleased that one of the leading research institutes has confirmed the potential of mobile network data. This gives us an important boost for further projects in the area of smart analysis of anonymous data”, says Florian Marquart, Managing Director of Telefónica NEXT, responsible for Advanced Data Analytics.
The strengths of mobile network data
Current transport planning relies, to a large extent, on manual recording in the form of surveys. Supplementary, real-time data sources, such as anonymised mobile network data, are a valuable addition. Compared to surveys, which are only conducted every one to ten years, mobile network data is available around the clock. It can minimise the number of expensive surveys and shorten the previous survey cycles. Another benefit is that no additional infrastructure is needed to collect mobile network data.
Where mobile network data could be used
In the short term, mobile network data serve to test and supplement existing transport models. In the medium term, the further development of special algorithms and models will allow for better planning of mobility systems and new findings on passenger transport.
“The considerable potential of mobile network data can only be realised through the accompanying offer of corresponding analysis tools”, summarise the authors Alexander Schmidt and Tobias Männel.
Study relies on expert interviews and test analyses for Stuttgart
In order to determine the potential of mobile network data for transport planning, the Fraunhofer IAO compared mobile network data against existing data acquisition methods, such as traveller surveys, automatic counting stations, or GPS data. In addition, 18 experts from companies, syndicates, research, and politics were interviewed on the data’s potential. To clarify the current possibilities of mobile network data, the Fraunhofer IAO, for example, carried out analyses for the city of Stuttgart with anonymised data from Telefónica Germany.
Telefónica NEXT believes that the method’s further development will focus on being able to differentiate even more clearly between individual modes of transport in slow city traffic in future. This should be achievable especially through combination with other data sets. In addition, the method is to be used in other cities to optimise transport there.
Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from Fraunhofer IAO.
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