As we have frequently noted, here, the German start-up food scene is one of the more interesting sectors and increasingly mainstream food companies are paying attention.
One of these is the traditional food company Oetker (well-known as the brand Dr. Oetker). The company does not want to lose it’s strong presence in the food market and for several months has been actively looking at the start-up scene. The newly founded subsidiary, Oetker Digital, opened its office in Berlin last winter. The team is managed by Albert Christmann, Chairman of the Board of the Holding Company, Dr. August Oetker KG, as well as WHU graduate Joachim Harms. Several Zalando employees have already been recruited by Oetker Digital, and numerous positions are still open.
The company is planning not only to start their own digital businesses but also to invest in food start-ups. The first announcement in this direction came a few weeks ago with a delivery service for cakes of various kinds, with all products coming from the Bielefelder Cake Maker, Knigge.
In addition, Oetker Digital has also invested in Atlantic Food Labs from Berlin. The Berlin-based company, which is owned primarily by the entrepreneur and venture investor, Christophe Maire, invests in food start-ups and helps them to build or found new food companies. For this purpose, Atlantic Food Labs has offices in Berlin Mitte, where several food start-ups are located. Maires Investments include GreenGurus, HeyCater, Goodbank, Selo and Sleep.ink.
Oetker Digital now holds 11% of Atlantic Food Labs through Erste Oetker Beteiligungs-GmbH. Another investor is ProSiebenSat.1. with 13%, while Christophe Maire continues to hold 70% along with two small investors.
In addition to the Atlantic Foods investment, in July Oetker also confirmed another investment in the Münster company FoodTracks, which makes an analysis tool for bakeries and bakery factories.