Why is Deutsche Bahn Investing in the start-up Talixo?

Recently, we posted a story about Germany’s Deutsche Bahn rail operator investing in the development of autonomous-driving cars. Further to this, the rail company has also invested in Talixo, the Berlin taxi booking platform for business customers. The question is ‘what is going on here?’

Here is our previous post: Why is Deutsche Bahn Working on Self-Driving Cars

Deutsche Bahn is investing in the Berlin taxi startup, Talixo, together with other investors. In total, the investment amounts to more than a million euros, according to Deutsche Bahn. With Talixo, taxis and limousines can be booked and the online platform offers a ridesharing service for business customers.

“We want to link the rail with other mobility options,” says Manuel Gerres, Managing Director of DB Digital Ventures, the startup unit of Deutsche Bahn.

Once again, this strategy is part of Deutsche Bahn’s answer to the so-called ‘first and last mile’ problem.

“We would like to test the technology in the form of a pilot for our own employees,” says Gerres.

Later, business customers will be able to book taxis to and from the train. According to Gerres, Deutsche Bahn is expected to enter into a partnership with Talixo and offer the service under the name of the start-up.

Talixo, founded in 2012 by former BCG consultant Sebastian Kleinau, wants to use the investment according to expand into the USA and to Asia. According to its own data, the start-up is currently active in 748 cities in a total of 95 countries. The service can be integrated into online booking systems such as Concur or Onesto and offers discounts for business customers through local tariff agreements with taxis and pre-booking trips.

Deutsche Bahn is not the only large German corporate who is active in this sector. The Berlin start-up, Blacklane, is a direct competitor in which Daimler and the financial entrepreneur Carsten Maschmeyer are investors.

Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from Gruender Szene.


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