Daimler’s ‘MyTaxi’ buys ‘CleverTaxi’ to move into Romania

While the hype surrounding Uber has dissipated, other companies with substantial track records and actual production capability are continuing to make progress and develop potential in the ridesharing industry. Germany’s Daimler is one of these companies.

Recently, the Daimler subsidiary, MyTaxi, expanded into Romania and acquired the country’s market leader, CleverTaxi. It is not clear what price was paid, and the value of the acquisition remains undisclosed. MyTaxi, founded in 2009, is active in ten European countries and has 400 employees.

In Romania, CleverTaxi reportedly has over 17,000 registered drivers and 600,000 registered users. Since 2010, more than 40 million taxi rides have taken place via the company’s app. Clever Taxi was founded in 2010 by Mihai Rotaru and Alexandru Dumitru and is available in 20 of the largest cities in Romania.

Furthermore, the Daimler subsidiary is currently active in ten European countries and recently announced a merger with Hailo, a taxi app from the UK and Ireland.

Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from GruenderSzene.


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